We decode the mysteries of customer loyalty. We do so by unleashing your data to devise marketing communication strategies that connect with your customers on an emotional level with proven results.

Communicate with your customers in a meaningful, human, authentic, and relevant way to keep them connected to you on an emotional level and prevent them from leaving you for your competitor.

"Lia has been an amazing consultant for us at Sagarmatha. She has been instrumental in helping us understand the Canadian loyalty landscape and has in-depth knowledge, experience, and creativity to build new products in the white space she has uncovered. She understands and anticipates our needs, goes above and beyond, and has a wealth of connections in the industry that she leverages to build a business. I would strongly recommend Lia as a loyalty and personalization consultant for your business."

"Lia is an extremely knowledgeable and skilled loyalty marketing professional. She is one of the most productive people I have worked with, generating thorough and high-quality content very efficiently. Lia also provided Ascendant and our clients with strong strategic guidance and support. I highly recommend Lia as a loyalty marketing consultant."

I've benefited from Lia's extensive knowledge about all things loyalty on several occasions, most prominently when she's served as a guest speaker in my Schulich classes on "Loyalty & Retention". Having worked for so many of Canada's top loyalty brands, Lia has a comprehensive understanding of what works (and what doesn't) when it comes to loyalty programs, and she clearly demonstrates that whenever she's asked to speak on the subject.

"Lia is a cracker-jack thinker. She was instrumental in the massive clean up of our utterly broken CRM data. Lia got it all segmented into different customer profiles, which she then targeted with personalized emails, driving revenue growth, open rates, click-through, and engagement. She is results-driven - give her a KPI, and she gets it done. Lia is also super passionate about her work - fully engaged and committed. Sears Canada was being rebuilt from the ground up, and she laid the foundation of our much-improved digital marketing and email programs and raised the bar all around."