About Radicle Loyalty
We find radicles. Where growth starts.
Helping companies design strategies to engage with customers on a personal level.
Lia Grimberg
Principal | Consultant | MBA
I am Lia Grimberg, the Principal and Consultant of Radicle Loyalty. I am a well-recognized loyalty and marketing expert that designs loyalty programs and translates customer needs into one-to-one marketing communication.
Throughout my career, I have provided lifecycle management, CRM, and personalization consulting to companies in various industries, including retail, financial services, travel, education, automotive, and CPG.
During my 20 years of experience, I managed some of Canada's best-known and regarded loyalty programs, including:
My Story
Teacher | Speaker | Mother of Two
I have shared my expertise by teaching Loyalty Fundamentals at the Direct Marketing Association in Chicago, as well as speaking to students at George Brown College and the Schulich School of Business at York University.
I hold an MBA from the Schulich School of Business at York University and a Postgraduate Certificate in Artificial Intelligence from the University of Texas. My work has been recognized by publications such as Direct Marketing News, The Merchant Life, and The Gift Club.
I am based in Toronto, where I balance my professional pursuit with my personal life as a proud mother to Julian and Marie-Chantal, and a wife to Philippe. I am also an aspiring Toastmaster, salsa dance, and avid reader.
Our Beliefs
Your customers are human, and so are you. Treat them like people, not just numbers in a database.
Data is a valuable resource. Use it wisely, and leverage insights about your customers to make their experiences better.
Only communicate when you have something meaningful to say. Irrelevant communication destroys customer relationships.
Loyalty is so much more than a program. It is an intentional approach that leads to transformative outcomes for customers and the brand.