Behind the Scenes View at Using Your Own Data to Gain Customer Loyalty

Lia Grimberg is the Principal and Consultant at Radicle Loyalty, a Canadian consulting firm that helps brands build meaningful long-term relationships with their customers. Lia has a radically different approach to help organizations build loyalty programs and unleash their data to better understand the customer and create personalized marketing communications, and to drive specific KPIs, such as retention, engagement, frequency, and larger baskets. With 20+ years in loyalty, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay, Loblaw, LoyaltyOne, The Home Depot, and American Express in Canada.