Redemption: Friend or Foe of Loyalty Programs?
Reward redemptions are a win-win for the company and the member. They typically drive a 20-25% lift in spend and engagement after the reward redemption. When and how should you motivate customers to redeem?
What Do Members Want?
What do members want in a loyalty program? Rewards, Recognition. Relevance. Relationship. Loyalty is a two-way street.
Canadian Tire Enhances Triangle Rewards with Subscription Program Triangle Select
Canadian Tire is a quintessential, highly beloved Canadian brand and, for most Canadians, Canadian Tire Money is nearly as iconic. Triangle Rewards is Canadian Tire’s loyalty program that rewards customers across all of its brands and is reported to have 11.3 million members at the end of 2022. The latest news is that Canadian Tire has launched Triangle Select, a subscription program tied to its core loyalty program. The launch signifies the beginning of the next generation of customer loyalty in Canada and North America. We share the overview of this news and an in-depth interview with Jason Blanchette, Senior Vice President, Customer and Loyalty at Canadian Tire Corporation.
“Immediacy” – The Future of Loyalty Technology
A panel discussion from 5 loyalty experts on the topic of the future of loyalty technology presented by The Gift Club, moderated by Hadie Perkas
Losing Customers Due to Lack of Relevance?
33% of consumers abandon a brand that lacks personalization. Companies that get personalization right have the potential to generate 40% more revenue than those that don’t. Get started on your personalization roadmap to drive metrics, ROI and emotional loyalty
Pre-empting Consumer Disloyalty with Data Insights
Retailers can predict and prevent customer attrition based on their proprietary data. Then, they can test marketing communications to increase customer retention.
Attention Retailers: Unleash The Power Of Your Data
Loyalty programs provide a wealth of data. Retailers should use the insights gleaned from loyalty program data to provide value back to customers or risk losing them.
Behind the Scenes View at Using Your Own Data to Gain Customer Loyalty
An in-depth overview of how companies collect data, what type of data they collect, and what they can do with that data in order to create customer loyalty via personalized marketing communications.
When Personalization Goes Wrong
Personalization should feel so seamless to a customer that they shouldn’t even notice when their communication is relevant. But when you do get it wrong, it becomes blatantly obvious.