Redemption: Friend or Foe of Loyalty Programs?

Reward redemptions are a win-win for the company and the member. They typically drive a 20-25% lift in spend and engagement after the reward redemption. When and how should you motivate customers to redeem?

What Do Members Want?

The 4 Rs of what members want in a loyalty program

What do members want in a loyalty program? Rewards, Recognition. Relevance. Relationship. Loyalty is a two-way street.

Canadian Tire Enhances Triangle Rewards with Subscription Program Triangle Select

Canadian Tire is a quintessential, highly beloved Canadian brand and, for most Canadians, Canadian Tire Money is nearly as iconic. Triangle Rewards is Canadian Tire’s loyalty program that rewards customers across all of its brands and is reported to have 11.3 million members at the end of 2022. The latest news is that Canadian Tire has launched Triangle Select, a subscription program tied to its core loyalty program. The launch signifies the beginning of the next generation of customer loyalty in Canada and North America. We share the overview of this news and an in-depth interview with Jason Blanchette, Senior Vice President, Customer and Loyalty at Canadian Tire Corporation.

Losing Customers Due to Lack of Relevance?

33% of consumers abandon a brand that lacks personalization. Companies that get personalization right have the potential to generate 40% more revenue than those that don’t. Get started on your personalization roadmap to drive metrics, ROI and emotional loyalty

When Personalization Goes Wrong

pointing at a laptop screen

Personalization should feel so seamless to a customer that they shouldn’t even notice when their communication is relevant. But when you do get it wrong, it becomes blatantly obvious.