3 Ways How Canadian Loyalty Programs Differ from the Rest of the World
As the grandparents of successful loyalty programs, Canadian consultants and practitioners have these 3 learnings to share with the rest of the world.
Are Card-Linked Offers the New Solution to Replace Loyalty Coalitions?
In the aftermath of the bankruptcy and subsequent purchase of AIR MILES, Canada’s iconic coalition loyalty program, we must ask ourselves whether coalition loyalty is dead and will it be replaced by card-linked offers.