Don’t follow your competitors down a rabbit hole. Make your loyalty program unique, interesting and profitable by avoiding these 10 mistakes.
Canadian Tire is a quintessential, highly beloved Canadian brand and, for most Canadians, Canadian Tire Money is nearly as iconic. Triangle Rewards is Canadian Tire’s loyalty program that rewards customers across all of its brands and is reported to have 11.3 million members at the end of 2022. The latest news is that Canadian Tire has launched Triangle Select, a subscription program tied to its core loyalty program. The launch signifies the beginning of the next generation of customer loyalty in Canada and North America. We share the overview of this news and an in-depth interview with Jason Blanchette, Senior Vice President, Customer and Loyalty at Canadian Tire Corporation.