AI Hacks for Loyalty

Artificial Intelligence (AI), Machine Learning (ML), and Generative AI are the transformative forces reshaping how brands interact with customers. But unfortunately, we are not leveraging these technologies effectively to drive meaningful customer engagement.

Artificial Intelligence (AI), Machine Learning (ML), and Generative AI are the transformative forces reshaping how brands interact with customers. But unfortunately, we are not leveraging these technologies effectively to drive meaningful customer engagement.

Join us for an enlightening webinar where we dive deep into the dynamic world of AI and its potential to revolutionize customer loyalty programs. This session is designed for forward-thinking professionals who are eager to understand and implement cutting-edge AI strategies to boost customer retention and brand loyalty.

Learn:

 

  • The Power of AI in Loyalty: Discover how AI can create personalized experiences that resonate with your audience on a deeper level.

  • Practical Applications of AI and Machine Learning: See real-world examples of how AI and ML algorithms can predict customer behavior, tailor recommendations, and drive repeat business.

  • Case Studies from Leading Brands: Gain insights from industry leaders who have successfully integrated AI into their customer engagement strategies, driving impressive results.

Perfect for:

 

This webinar is ideal for VP and Director-level professionals in marketing, customer experience, and loyalty program management. This session is a must-attend if you’re looking to innovate and stay ahead in the competitive market.

Panelists

Lia Grimberg​
Moderator​

Principal, Radicle Loyalty

Lia Grimberg is the Principal of Radicle Loyalty, a personalization and loyalty consulting firm.  Radicle Loyalty helps you find the root of the issue, the radicle. We analyze your data, gather insights, and use it to personalize your communications with your customers. Radicle Loyalty creates marketing strategies and designs loyalty programs to correct customer behaviour and drive emotional loyalty. With 20+ years in loyalty both as a practitioner and a consultant, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay, Loblaw, LoyaltyOne, The Home Depot, and American Express. 

Lia holds an MBA from The Schulich School of Business at York University.

Fartash Haghani​
Canadian Tire

Associate Vice President of Applied AI & Data Products, Canadian Tire

 

Fartash Haghani is an Associate Vice President of Applied AI & Data Products, known for his dynamic leadership and extensive expertise in cloud services, data management, data science and software engineering. With a proven track record at Canadian Tire, he has spearheaded ground-breaking projects, including the development of a Micro ML recommender system and innovative ML-based data products aimed at enhancing the user experience for Canadian Tire customers. Leveraging AI, his team improved the CTC loyalty program incrementally by 246% in the last three years. Before  joining Canadian Tire, he was CTO and co-founder of  AI based meditation app, Mindbliss. He was leading the engineering and data science team to use biometric data to recommend relevant meditation content.

Learn more and connect with Fartash on LinkedIn.

Sian Larsen​
Post Office Ltd

Sian Larsen leads the customer reward strategy for Post Office guided by one philosophy: revolve your world around the customer, and more customers will revolve around you.

She has a passion for creating valuable, omnichannel customer experiences, and a fresh gen Z perspective on loyalty.

Recently, she launched Post Office’s first customer reward scheme using experiential reward, to pilot mixing traditional reward mechanisms with emotive loyalty bringing 21st century loyalty to a 365-year-old business. 

Learn more and connect with Sian on LinkedIn.

Limor Markman​
Absolute Ascent

Co-Founder, Absolute Ascent

 

Limor Markman is a business success coach and certified AI specialist with a proven track record of empowering entrepreneurs and small to medium-sized businesses to reach the next level. As an early adopter of AI, Limor has used it extensively within her own business and many others, achieving significant revenue, efficiency, and cost savings.

As the founder of Absolute Ascent, our team guides clients through successful business growth strategies and AI integration, helping them unlock their full potential. Her expertise lies in creating unique offers, streamlining processes, developing automated tools, and ensuring business growth becomes a standard measure of excellence.

A long-time influencer, speaker, trainer, and coach, Limor is also a mother of two sweet girls and became a self-made millionaire in her early thirties. Her insights have been featured in prominent publications such as BNN, Global News, The Globe and Mail, and The Huffington Post. Limor is passionate about sharing her knowledge and helping businesses achieve exponential success through the strategic implementation of AI.

Learn more and connect with Limor on LinkedIn.

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