Solutions

Helping companies design marketing programs to engage with customers on a personal level.

Personalization Audit

Are you delivering on customer expectations
of relevance and personalization?

Let’s look under the hood of your Marketing communications. Are you getting the engagement and conversion you deserve? Are you motivating your customers to do more business with you and if not, what are your best opportunities?

Custom Personalization Training

Custom-built 1-day corporate training session for the
Marketing and/or Executive teams to learn:

The business case for personalization and relevance,
How to derive insights from data,
How to leverage data insights throughout the
organization, including Marketing communications,
How to drive key metrics and emotional loyalty by
using data to create more relevant and personalized
marketing communications.

Custom Personalized Communication Program

Craft the strategy and facilitate the execution of
personalized, lifecycle, and 1:1 communication to
improve customer behaviour to:

• Increase visits and frequency,
• Drive baskets and spend per customer,
• Improve margin,
• Onboard, engage, and retain customers.

Let us help you create onboarding journeys, retention programs, and referral programs, or make the most of your Marketing Technology investment.

Loyalty Audit

Is your loyalty program no longer meeting your expectations?

Let’s examine the health of your loyalty program. Do you even need a loyalty program? Is it profitable? Are you driving incremental customer behaviour or are you paying customers to do what they would typically do in any case?

Loyalty Program Revamp

Do you need a new loyalty program, or do you have an outdated loyalty program that is no longer meeting
organizational objectives?

Design or redesign the loyalty program that meets
your key metrics, differentiates you in the market, and drives the right customer outcomes.

"Lia has been an amazing consultant for us at Sagarmatha. She has been instrumental in helping us understand the Canadian loyalty landscape and has in-depth knowledge, experience, and creativity to build new products in the white space she has uncovered. She understands and anticipates our needs, goes above and beyond, and has a wealth of connections in the industry that she leverages to build a business. I would strongly recommend Lia as a loyalty and personalization consultant for your business."

"Lia is an extremely knowledgeable and skilled loyalty marketing professional. She is one of the most productive people I have worked with, generating thorough and high-quality content very efficiently. Lia also provided Ascendant and our clients with strong strategic guidance and support. I highly recommend Lia as a loyalty marketing consultant."

I've benefited from Lia's extensive knowledge about all things loyalty on several occasions, most prominently when she's served as a guest speaker in my Schulich classes on "Loyalty & Retention". Having worked for so many of Canada's top loyalty brands, Lia has a comprehensive understanding of what works (and what doesn't) when it comes to loyalty programs, and she clearly demonstrates that whenever she's asked to speak on the subject.

"Lia is a cracker-jack thinker. She was instrumental in the massive clean up of our utterly broken CRM data. Lia got it all segmented into different customer profiles, which she then targeted with personalized emails, driving revenue growth, open rates, click-through, and engagement. She is results-driven - give her a KPI, and she gets it done. Lia is also super passionate about her work - fully engaged and committed. Sears Canada was being rebuilt from the ground up, and she laid the foundation of our much-improved digital marketing and email programs and raised the bar all around."